"Collectors at auctions, auctions for collectors" moreSchweizer Muenzblaetter, Heft 238, June 2010, pp. 35-43 |
122 views |
Antiquarianism, Art History, Numismatics, History of Collections, Collecting and Collections, Collecting (Art), Nineteenth Century Archaeological Collecting Practices, Contemporary Collecting, History of Collecting, and Collecting and Display
35
Collectors at auction, auctions for collectors
A largo number of people, including most collectors, have bought or sold at auc-
tion1. In 2007 alone, over 80 million people used the electronic auction-house Ebay
(founded by Pierre Omidyar in September 1995), spending almost S 50 billion in
total. Although the Internet has made auctions global and more democratic, they
are no novelty and have been found in most cultures, from antiquity onwards. This
short history of auctions, their techniques, their customers, and what they offer
for sale, is designed to give numismatists a broader understanding of a familiar
and important element of their collecting life.
The concept of art may be rather recent, but this does not mean that there was
no art before or that it was not the subject of commercial exchanges. As societies
evolved, the need emerged for a fair way to appraise and sell property, such as the
possessions of enemies of the state, or estates without heirs. Throughout history,
auct ions have been used to dispose of anything of value, such as antiques (includ-
ing coins and other collectables) and works of art. The English word auction,
documented by around 1000, derives from the Latin word auctio, which meant
«a sale by increase of bids», from the verb augeo («to increase»). This etymology
is po surprise, as auctions were developed during the Roman Empire, when this
type of sale became common. Much of what we know about this development
comes from the archives (154 tablets) of Lucius Caeciiius Iucundus (c. AD 20-62),
an important banker and auctionator in Pompeii-. The Latin vocabulary relating
to these sales originated in the sales of war-spoils and captured prisoners3. On
the battlefield, each soldier would mark his space by planting his spear in the
ground: the sale by auction, subttasto, was done «under the spear» (hastd),
which gives the etymology for the Italian and Spanish words for auctions (asta
and subastd). Auctions took place in Rome too, within an enclosed place called
the atrium auctionarium*.
In ancient times, slaves were sold by auction in Greece, in particular on the
island of Delos. Although modern auctions are mostly associated with the fine
and decorative arts, a wide variety of goods is sold in the same way, from timber
and crops - such as tobacco - to fresh fish, boats, cars, industrial patents, land,
and so on. Animals (for example the living menagerie of Lady W.) were on sale
at the Hotel Drouot on 1 April 1859; Sotheby's started as a specialist in printed
books; and the first sale by Christie's was of fine wines6. The sales of yearlings
in Deauville and Lexington are celebrated. Whole villages can be sold: St Augus-
tine (AD 354-430) wrote that «some celebrated cities were put up to auction,
like farms"6, and James Christie (1730-1803) auctioned for the very high price
of £ 39,000 the borough of Gatton in Surrey7. Even the patriarchate of the Greek
] This research m instigated by
the tale Jeannetle Pomeranlec
(1928-2005), and 1 wish to
dedicate il to her memory. The
following article is based on a
paper delivered at a conference
held on 10 March 2008 at the
Institute of Historical Research
(University of London). The
author is very grateful to Su-
san Bracken. Andrea Gakiy
and Adriana Turpin for liaving
invited him to talk at their
monthly seminar on -Collec-
ting & Display (100 BC to AD
1700)-. to Daniel Schmutz for
his suggestions in editing this
paper, to Alan Walker for his
many corrections, and to Micha-
el Hall for trying to improve my
written English.
2 Protected by being buried in
the eruption of Mount Vesuvius
in AD "9. these archives were
Hadrien Rambach
excavated in July 1875. On (he
auction process and law in an-
cient Rome, see E. Caumm, Un
commissaire-Prise ur a Pomp*i
au temps de N*ron. Nouvelle
revue historique de droit 1877,
p. 397; R. Gnu, Le Commis-
saire-priseur offtcier mirust£-
riel (Paris 1941), pp. 9-12;
T. lioMm, Die Pompeianischen
Quittungstafel des L. Caeciiius
Iucundus, Hermes XII. 1877. pp.
88-141, and 11. Tawxerk. Jour-
nal des Commissaires-Priseurs
1937. p. 344. See also Catvlus
106, Cicero (De Lege Agraria.
1.3). llMBUL VUl, and Puny
(Epist.VH.2.1).
3 Cicero. De lege agraria. 11.26.
4 The seller was then called domi-
nus, the buyer emptor, and the
shouter praeeox (this employee
was in charge of advertising the
sale and conducted the auction
as auctioneer). The auctlon-
liouse was owned and managed
by a •banker-, the argentarius,
who took the risk of paying the
sellers immediately' after auc-
tion (before the buyers had paid
for the purchased goods).
6 Samuel Baker, on 11 March
1744. sold for S 828 -Several
hundred scarce and valuable
books in all branches Of po-
lite literature- in the Exeter
Exchange in the Strand (the
company gained its present
name when it was taken over
by his nephew John Sotheby.
1740-1807). James Christie, on
G December 1766, sokl -A large
quantity of Madeira and high
flavour'd clarei».
6 AiXiUTM, The City of God,
111.28.
7 R. Lacky, Sotheby's. Bidding r'or
Class (I-ondon 1998), p. 30. The
village carried an automatic seat
in the House of Commons.
Schweizer Mtinzblatter Heft 238/2010
36
Didlus Julianus (28 March-1 June
193). Gold aureus. 7.25 grams.
Obverse: IMP CAES M DID IV-
LIAN AVG. laureate head right.
Reverse: RECTOR ORBI5, Julianus
standing left, holding globe and
roll.
8 Paisos paid 145.000 francs for
the office on 20 November 1726
(S. Vailhe. Greek Church, ire
The Catholic Encyclopedia, vol.
6 |New York 1909)).
9 P : i ■ - . -K . Les 400 coups
du marteau d'ivoire yam
1964), p. 21.
10 Hehodotls. History of the Per-
sian Wars. 1.196.
11 Plutarch, Cato the Younger,
XXXVI.1-2.
12 Ckt.ho, Philippic, VII.26-30.
13 Cf. E. BowiATre. Les Collection-
neurs de I'ancicnne Rome (Paris
1867).
14 Cicero himself owned eighteen
villas full of books and works of
art. Cf. L. TEatheb, Museology
and its iradiiions. The British
experience, 1845-1946. PhD
dissertation (Leicester 1984).
15 St-tomis, De Vita Cacsarum:
Church of Ochrida was put up for auction in 1726*. Although Ebay for example,
does not allow the sale of «humans, the human body, or any human body parts»,
it does permit «items that contain human hair (such as lockets) as well as skulls
and skeletons that are used for medical purposes». Such limitations on what is
appropriate to sell at auction are not obvious: the petrified body of a man (found
in a French warehouse) was auctioned on 27 June 1813 for the high price of 8,200
francs (i.e. 2.38 kg of gold)9.
The first documented auction is described in Herodotus' History of the Per-
sian Wars. Among the remarkable things the author witnessed during his visit to
the Babylonian Empire in the fifth century BC was the unusual way that brides
were sold at the annual wedding auction - a practice that Herodotus considered
to be the wisest of their customs. «Whatever maidens were of a marriageable age
they [the organisers] used to collect together and bring in a body to one place;
around them stood a crowd of men. Then a crier, having made them stand up
one by one, offered them for sale, beginning with the most beautiful; and when
she had been sold for a large sum, he put another who was next in beauty. They
were sold on condition that they should be married»'°. The auction would start
with increasing positive bids, but end up wit h negative bidding; at a later stage in
the sale, «buyers» would be paid to accept the unattractive maidens!
During the Roman Republic, auctions were used to dispose of the property of
enemies. By doing so, the winner would weaken his opposition, raise money for
his own party, and display visibly his victory. Examples include the auction orga-
nised by Cato of the treasures taken from Ptolemy of Cyprus (Cleopatra's uncle)
in 58 BC" and the sale of the goods of Pompey the Great in 48 BC12. Collecting
had become a habit for rich citizensl3and many private collections were described
by Cicero (106-43 BC)14. The emperor Caligula (who reigned AD 37-41) was an
active supporter of auctions. He attended many, such as the famous one where
Aponius Saturninus, who had accompanied the emperor to the auction, fell asleep
nodding and woke up to discover that he had involuntarily purchased thirteen
gladiators for 90,000 aurei (almost 700 kg of gold)15! As for the emperor Nero
(reigned AD 54-68), «he would even break into shops and rob them, setting up a
market in the Palace, where he divided the booty which he took, sold it at auction,
and then squandered the proceeds»lc. Marcus Aurelius (reigned AD 161-180) sold
Hadrian's jewel collection at auction17. Pertinax (reigned AD 192-193) auctioned
the goods of Commodus, which included jewellery, but also slaves, buffoons, and
old clothes'*! Even St Paul (c. 5 BC-c. AD 67) bought a property at auction18. An
auct ion, possibly the most important one ever, took place after the assassination
of Pertinax by the praetorians in March AD 193, when the Roman senator Didius
Julianus (AD 137-193) bought the Empire with a bid of 25,000 sestertii per prae-
Caius Caligula. XXXVI I!
16 SruroHis, Lives of the Twelve
Caesars. Nero. Y126, Loeb
translation. Passage quoted in
P De B'. ■ : Le Pieton de
Drouot, les enchcres de A a 'I
(Parts 2009), p. 417.
17 Hadrian's collection of gems was
sold at public auction in Trajan's
Forum by Marcus Aurelius,
together with other valuable
works of art. The proceeds were
used to pay for the expenses of
the war with the Marromanni
Cf. Eirotoms (Compendium of
Roman History, VIII. 12-14) and
the Historta Augusta (Marcus
Aurelius, 11.17.4-6).
18 Historta Augusta. The Life of
Pertinax. VIL8-11. V1H.I-7.
19 Augustine, Letter 96.2. AD 408.
37
torian20; he was to be murdered just two months later by the soldiers of Septimius
Severus, but he had established himself as a «patron saint» of auctioneers.
In the western world21, the sale of the Roman Empire in AD 193 was the last
notable auction to take place during antiquity. In the centuries after the fall of
the Roman Empire, collecting dwindled to nothing - or, to be more precise, was
carried on by the Church. However, as early as the twelfth century, there was a
rebirth of collecting. Trajan's Column had to be protected by an edict of the Roman
Senate in 116222. St Francis of Assisi (1182-1226) worried about the increasing
number of lovers of manuscripts and works of art and forbade the members of
his order (the Franciscans) to collect books. The spirit of collecting was also dis-
played by the Holy Roman Emperor Frederick II (reigned 1220-1250) when he
had reproductions made of some of the ancient sculptures excavated during the
explorations he was financing in Sicily. Proof that auctions had developed con-
siderably by 1254 is the need felt by the French king St Louis (reigned 1226-
1270) to regulate them.
Whenever auctions developed, they were accompanied by the introduction of
new legal measures. In England, Henry VII (reigned 1485-1509) promulgated a
law that required auctioneers to be licensed^. In France, Henry II (reigned 1547-
1559) created a limited number of huissiers priseurs in 1556. These auctioneers
were allowed to handle only inheritances and judicial sales. As a consequence,
almost all early French auctions were estate sales2*. The first generalist sale is
supposed to have been held in 1712 by Pierre Antoine Matteus. Around t hat time
too, auctions ceased to be held outdoors (for example on the Pont Notre-Dame)
and were moved into buildings. A major change was the development of special-
ised sales. The first printed auction catalogue was published in Leyden for the
dispersal of the library of Philips van Marnix van Sint-Aldegonde (1538-1598)
on 6 July 1599. The catalogue was prepared by the renowned book-dealer Louis
Elzevier (c. 1540-1617); among the lots were several numismatic books and some
ancient coins as well. The first printed auction catalogue devoted to coins was
issued in Amsterdam for the sale of the Johan Raphael Grill Collection in 167925.
20 Cassis Dm, Roman History,
Epitome of book LXXIV. 11.The
•underbidder-. who stopped
at 20.000 sestertii, was Titus
Ravius Sulpieianus (Pertinax s
father-in-law). The price paid
was equivalent to 250 aurel,
l.e. around 1.7 kilo of gold per
praetorian (the aurei original-
ly weighed 7-7.5 grams, but
Didius Julian us reduced it to
6.5-7 grams). At the time of this
auction, there were ten cohorts
of praetorians (cohors praclo-
ria), each of them numbering
between 500 and 1,000 men.
Since the reign of Domitian
(AD 81-96), they were paid 40
aurel a year (see M. Durhy, Les
Cohortes pretoriemies (Paris
19381 and A. Passehm, Le Coorti
pretorte (Roma 1939)). Without
justifying his calculation, Daniel
Amor estimated the total cost of
this auction in modern currency
at € 14 million (D. Amor, Dy-
namic Commerce (Bonn 2000],
pp. 19-23).
21 The history and nature of auc-
tions lield outside the Western
world cannot be dealt with here,
however interesting the topic
would be. Auctions were held in
the Far East. For example, the
properties of deceased Buddhist
monks were auctioned in China
around AD 700, in order to
raise funds for their temples
(K. Reynolds, Going, going, gone!
A survey of auction types, (Los
Altos. California. 1996)); but
the auctioneer was a monk, and
he was in charge of preventing
bidders from getting too excited
and bidding inconsiderately! In
the Arab world too, auctions
are a well-known phenomenon,
and I could refer to a number of
them, especially ones at which
books were soW (cf. H. Touati.
L'armoire a sagesse. Bibliothe-
qucs el collections en Islam
(Parts 20031).
22 J.B.Ross, A Study of Twelfth
Century Interest in the Antiqui-
ties of Rome. Medieval and his-
toriographical essays in honour
of James Westfall Thompson
(Chicago 1938), pp. 302-321.
23 There were severe penalties for
sales by -public outcry» by any
unlicensed person.
24 Cf. E. Bos*aite. Dictlonnaire
des amateurs francais au dix-
scptieme siecle (Paris 1884)
and E. Bowaite, Les Collec-
tionneurs de 1'ancienne France
(Paris 1873).
25 87*(9) pages in 12* entitled
Catalogus variorum At sc-
lectiBimorum numismatum
Graecorum. & Latinorum \...\
Bibl.: C. Dexesh., A Bibliography
of 17th century numismatic
books (London/Crestline 2003).
cat. G145. The fust English
coin auction took place on 3
April 1710 with the sale ofa
Gentleman's collection of 212
lots of Greek Coins. Roman
Medallions and Brasses (Bibl.:
H.E. Manvbjj/TJ. Robertson,
British Numismatic Auction
Catalogues (London 1986),
p. 4). Bassoll was mistaken when
he wrote that the first coin
auction catalogue was Thomas
Fritschens VoUstandiger Catalo-
gus eines raren Muntz-Cabirvcts
of June 1709 (F. Bassou. An-
tiquarian Books on Coins and
Medals from the fifteenth to the
nineteenth century, transl. by
Elizabeth Saville (London 2001|,
p. 79). It is probably errone-
ous information too that the
first coin auction took place in
Leyden, in 1598. with the sale of
a French gentleman's collection
(E.E. Clak-Stbtaneuj, Numis-
matics an Ancient Science. A
Survey of Its History (Washing-
ton DC I965|, p. 21).
38
36 The often quoted number of
over 950 European coin collec-
tors in the sixteenth century is
without doubt highly exaggerat-
ed. David Murray refers to 380
coin collections in Italy, 300 In
France. 200 in the Low Coun-
tries, and 175 in Germany
(D. M'XHAt. Museums: their
history and their use [Glasgow
1904). vol. I. pp. 14-16). but
these figures come from the
doubtful Information given by
Hubert Goltz in 1563 in his
C. Julius Caesar (on their ve-
racity, cf. C. Dekesel. Hubertus
Gollzlus In Douai |5.11.1560-
14.11.15601. RBN 127,1981,
pp. 117-125. who proved that it
was impossible for Goltz to have
met the people he listed).
27 J. Evelv>j, Diary (London 1879),
volume III. page 442. letter to
Samuel Pepys (1633-1703). 12
August 1689.
28 Cf. M. Ji'ua. Hugo Grotius in
context: Van Hccmskerck's cap-
ture of the Santa Caiarina and
its justification in the De Jure
Praedae (1604-1606). Asian
Journal of Social Science. Nr 31.
2003.
29 L. Ldwncott, Selling art in Geor-
gian London. The Rise of Arthur
Pond (New Haven/London
1983), pp. 113-114. Cf. r MbM,
Sale by auction: the rise of the
auctioneering exemplified in the
However, the number of com collectors grew only very slowly26, as did the number
of such auctions. For example, in the seventeenth century more than 1,100 art
lovers could be listed in France, but in 1689 John Evelyn (1620-1706) was still
lament ing the lack of coin collectors in Britain27. Part of the celebrated collections
of King Charles I (reigned 1625-1649) were auctioned in 1649-1651 at Somerset
House. But in Britain, the fashion for auctions started only with the arrival of
William III (reigned 1689-1702, born in the Netherlands). The Low Countries
had been a centre for auctions, especially of bocks and prints, and the taste of
Oontinenia] Kun ipeatis for public auctions had developed in particular after the
sale of several tons of Chinese porcelain in 1603-1604, following the capture of
the Portuguese ship Santa Catarina in Macao28.
London's first art auction house was established in Poland Street in 1726 by
Christopher Cock (d. 1748)M. Today, the most famous auction houses are large
Anglo-Saxon ones, all founded in the eighteenth century: Sotheby's (founded
in 1744), Christie's (1766), Bonhams (1793), and Phillips (1796)30. Indeed, the
eighteenth century was a turning point for auction houses. Auctioneers estab-
lished the practice of publishing a catalogue for each significant sale and started
to illustrate them. Auctioneers such as Edme-Francois Gersainl (1694-1750)
developed a literary style tha! eventually gave birth to arl criticism; see, for
example, his account of the life of the painter Antoine Watteau (1684-1721) in
a 1744 sale catalogue'1. A number of &migr4s fled the French Revolution with
precious items but no cash, and sales, such as that of the Orleans collections in
1793, helped to expand the London market. A decade later, George III (reigned
1760-1820) observed that every aristocrat had become a dealer in paintings^!
Successful and flamboyant auctioneers had appeared by the end of the eighteenth
century, replacing the former «poo7-brutes ins/tabby black dottiest who mainly
sold second-hand goods. One such handsome and fashionable auctioneer was
.lames Christie (1730-1803), as depicted in his portrait by Thomas Gainsborough
(1727-1788)w.
firm of Christopher Cock, the
I*angfords and Henry, John and
George Robins c. 1720-1847.
Sale and distribution of books
from 1700 (Oxford 1982),
pp. 126-163.
30 The print dealer Thomas l>odd
and book specialist Walter
Bonhant founded Bonhams in
1793. Harry Phillips (d. 1840)
- a pupil of Christie - set up
his own company in 1796; the
two companies merged in 2001.
In Vienna, the Dorotheum was
fouiKled as early as 1707.
31 E.-F. Geksaivt (1694-1760),
Catalogue raisonne des diverses
curiosites du cabinet de feu
M Quentin de 1-orangere (Paris
1744). The birth of art criticism
is usually associated with the
critics of the salons: Etiennc
la Font de Saini-Yenne (1688-
1771), who wrote about the
1737 salon, and Denis Didernt
(1713-1784), who wrote abcut
the 1766 salon.
32 J. Fawsoton, The Faringlon
Diary (London 1922-1928).
vol. II. p. 130.8 August 1803
And Aiuials of the Fine Arts
for 1817. London 1818. p. 2C3.
Quoted in F. HtBl. La Norme
el lecaprice (Paris 1993), p.57.
n. 82.
33 The HuLwers/Commissaires
Priseurs were -pauvres bou-
gres-, -en triste habit noir»,
who were -sujets a gagner des
fluxions de poitrine- accordiig
to Louis-Sebastien Mercier
(1740-1814) in liis Tableaux de
Paris (Amsterdam 1783, p. 344).
The traditional black clothes
did not disappear right away.
A Revolutionary law indicated
that -les conunissaires-priseurs
auront, dans I'exercice de leurs
fonctions, 1 "habit complet noir.
chapeau a la francaise et une
ceinture noire* (29 Germinal,
an IX, article 11).
34 Thomas Gainsborough (1727-
1788). Portrait of James Christie
(1730-1803). 1778. oil on
canvas. 126 x 102 cm. Now
in the J. Paul Getty Museum,
I-os Angeles, km no. 70.PA.16.
For an iconographical stud)' of
auctioneering, see K.H. Aknou>,
Auktion in der Kunst (Frankfurt
1998). An amusing illustration
of -The art of bidding- was
sketched by Jim Bateman on 25
January 1933 in Punch, or The
London Charivari.
39
Having reappeared during the mediaeval and early Renaissance periods, as
pari of a wider cultural and economic development, and ions reached a peak
of refinement during the eighteenth century, when they boomed and took their
current shape. Society in the eighteenth century was avid for luxuries, beauty
and pleasures; it was the world of the salons. These have now disappeared and
with them the interest in classical cultures. Nevertheless, auctions are unlikely
to disappear because they have become part of many people's virtual social life
on the internet and because there is st ill a need for public dispersals of property.
Since antiquity, the organisation of auctions has evolved, as has the type of
customer attending them, and the nature of the goods sold. Three main types
of auct ion were in existence by around 1600. The hourglass or candle auction
was based on the principle of rising oral bids within a strict time limit. Dutch
auctions are decreasing auctions, in which the selling price is reached when a
bid is low enough for a buyer to accept it. In English auctions, now t he most
common type, increasing oral bids continue until there is only one bidder left. In
the very late seventeenth century* in England, a law was passed forbidding the
sale of East Indian goods by any way other than candle auction1'. This remained
the favoured type of auctions until the mid-eighteenth century. Other techniques
of sale exist. The mail-bid auction, in which bidders send written offers, is quite
common for collectables* The Chinese handshake auction is rather complex:
the bidder must press one of the auctioneer's fingers and indicate the monetary
unit. The whisper auction has not been successful, as prospective buyers do
not seem to er\joy whispering their bids Into the auctioneer's ear. The English
auction is not only the type most widely held, it is also the one that by and large
generates the highest selling price37.
The most important recent innovation has been the appearance of computer-
ized auctions on the internet. But electronic auctions cannot provide the physical
feeling of being part of a community (the same can be said of telephone bidding).
An auction room is a very particular place, with its own vitality, atmosphere and
codes, which attracts specific social groups. The world of an auction allows its
participants to take refuge from the world outside, and live in a dream, surrounded
by objects from some bygone time. It can, in tact, also make them oblivious to what
is going on around them. On the evening of 7 July 2005, Sotheby's hel< I it s auction
of Old Masters Paintings, notwithstanding the terrorist attacks thai had taken
place on that day in central London. Whatever happens, the show must go on...
Who buys at auction? Museums buy only rarely. Pliny (AD 23-79) relates
how the first known pre-emption took place: in 146 BC, after the sale at auction
of a painting by Aristides of Thebes (fourth-century BC) for 600,000 sestertii,
a Roman consul forbade its purchaser. King Attalos II (reigned 160-11(8 BC) to
take possession of it. Given that it had been sold for such an enormous amount of
money, the consul feared that the paint ing might have some unnot iced properties
attached to It*! In modem salerooms, an increasing number of items are acquired
by dealers, either acting on behalf of collectors or purchasing items to sell to
prospective buyers. The art historian Andre" Chastel (1912- 1990) declared that
«the collector is the main figure of the art world*39. After the First World War,
buyers of Britain's treasures were described as *>Boches, Jews and Transatlan-
tics* by the Provost of Eton*0. In a less |x>lemical way, one can simply state that
35 Using one-lnc h-high candles
(2.64 cm).
w These offer* Ml nt (Irst siip-
I ■ ■ -■ I to ri'iiuuii ■■■!!■■'! iii11111In1
end of the sale, lit which lunr
[he highest huhler would obtain
the Item for an amount equal
to the second-highest bid plus
an added premium Nowadays,
auction houses enter the tads m
their computers a* the)' amve.
some even releasing the infor-
mation to the i*iNh- In theory
(at least), this is a haphazard
auction as the hid* an* neither
increasing nor (leereasing but
given In a random order. Cf.
R CAssam, Auction* and auc-
tioneering (IWkeley 19*7). Cf.
W. Wiotrv. CounIer>|xiiiLiiiim.
;iw(|i>ny "«l < oini»*tiiivt* lealf-l
37 Cf P Una*. The Economics
of compcUtne bidding a se-
lective survey. Social goal* and
social organization Essays tn
Memory of Elisha Puzner (Cam-
bridge 1986).
38 Puny. Natural History. XXXVS
39 P Carane, Leu (Irands Collec-
ttonneur* [hi Mnyrnage au XIX*
slecle (I'arla2u03).p. 16: -le
collecttonnciir est le ikcnowuigc
central du monde <les arts-
(Andre Chastel)
40 Uc-n(n. 7). p. 71.
AO
41 G. QoMOBT, Les Antiquitez.
hisloires el suigularitez de Paris
(Pahs 1550) Cf. E. Bonnaffe,
Causcrios sur Tart el la curiosite
(Paris 1878). pp. 81-82.
42 M li-K Hoog. he Marche- de
l*«n (Paris 1995), pp. 24-26.
which refers to M. BnW,
La France a I'encan. 1789-1799.
Exode des objels d'art sous la
Revolution (Paris 1981).
43 Cabake (n. 39), p. 249.
44 Peter Wilson, quoted in Lacey
(n. 7). p. 144.
45 Cabane <n. 39). pp. 181-182.
46 Lmxi (n. 7). pp. 122-123.
47 •Malire.Jcvousrcmercic
d avoir eu la courtoiste de me
porter ces deux feulllets. lion
secretaire, mum d'une decluuge
signee par moi et d\in cheque,
viendra les rechercher ce soir
a voire bureau, a I Issue de la
vente. / Vous deSirez done les
acquf rir? / Evidemment. / Et
Jusqu'a quel prix? / Au prix
auquel vous les adjugerez. / Mais
st le prix dCpasse... / Jo ne com-
prends pas voire propos. Aucun
pnx ne me dtf passe. Je veux ces
deux miniatures. Un point e'esi
tout> (M. Haute Curiosi-
ty [Paris 1975), p. 65).
48 «Achctez-le pour moi ce Re-
noir. I i u .. quel prix? / Eh
art goes to money, as it has always done. It is obvious that people can afford to
collect only if they have money to spare. After the Reformation, the paintings that
had been removed from churches in England were put up for auction in Paris".
The flow of art was in reverse at the Versailles auctions that took place from 25
August 1793 to 19 August 1794, when most lots were purchased by Englishmen42.
During the preceding decades, the empress of Russia had been one of the main
buyers at auction in western Europe. When some Delacroix paintings were sold
at auction for 120 francs In 1907 (less than 35 grams of gold), Degas referred to
these high prices as « Califorruari*43!
Why do people buy at auction? «It's very rare to be able to appreciate art
without wanting to own it»41. Truly passionate collectors use auctions to buy what
they desire to own. One such collector was Francois Marcille (1790-1856), who
steadfastly refused to resell anyt hing and ended up with 4,500 paintings and 4,000
prints1'! Similarly, after having bought Paul Cezanne's (1839-1906) Boy in the
Red Waistcoat in 1958 for £ 220,000, Paul Mellon (1907-1999) asked someone
whether he had paid too much for it, but immediately answered the question him-
self: «You stand in front of a picture like that, and what is money?»*6Calouste Gul-
benkian (1869-1955) once said that «no price was above him*41; Marcel Dassault
(1892-1986) gave orders to buy a specific painting by Renoir «at whatever price
it would fetch»4*, and the auctioneer/collector Maurice Rheims (1910-2003) gave
the same «bids» for some Art-Nouveau furniture that he wanted to purchase*9.
When such dedicated collectors have the means, they believe that money should
not be an issue when it comes to acquiring the object of their dreams.
The process of buying can also be a motivation in itself. The owner of a col-
lection told an admirer that he found the works «desirable only because he did
not own them"50. According to the auctioneer David Redden, who in 1993 sold at
Sotheby's the unobtainable remains of a lunar vehicle on the moon for S 68,000,
«it was a conceptual thing, because true collecting is not about the actual pos-
session of objects. With the greatest collectors - who may physically keep their
things in bank vaults - the collection exists in their heads.»51 According to the
collector Louis La Caze (1798-1869), there are three types of collectors: «those
who buy to own, those who buy to prevent others from owning, and those who
buy to enjoy and let it be enjoyed"''-. History indeed provides examples of such
types of behaviour, but I would add another - those who buy to be seen buying.
By collecting art, one displays (literally) one's wealth, one's contacts, one's power
and one's taste. Some buyers will prefer the privacy of private-treaty sales, and
enjoy their guests' surprise at discovering their finds, but many will prefer to buy
blen.Jusqu'au prix ou vous
1'adjugerez- (Rheims (n. 47|.
p. 155). Rheims kepi tlie
collector anonymous, but his
identity is revealed in P. Levy,
Des artistes et un collectionneur
(Paris 1976), p. 129.
49 The sale at Drouot in Decem-
ber 1969 contained works by
Francois-Rupert Carabin which
Rheims wanted -a n'in«porte
quel prix- (m. Rheims. En tous
mes #uts (Paris 1993). p. 14).
50 -Vous les trouvez aitirames
puree que vous ne les possedez
pas. Pour moi. maintenant, elles
sont souvenirs plus qu'eeuvres
d'art- (Rheims [n. 47), p. 316).
61 Lacey(ti. 7), p. 301.
52 «Ceux qui achelent des ta-
bleaux pour les avoir, ceux pour
que les autres ne les aient pas.
les irotsiemes pour en Jouir
et en falre jouir- (Cabanne
|a 39), P-189). The spirit of com-
petition and meanness of the
second category is to be ex-
pected: -Apres les tableaux de
Michel Any et la porcelaine des
Medicis, ce Cju*fl y a do plus rare
cbB I'amateur, e'est la bienveu-
lance- <E. BOMUIK, Physioloftio
duCurieux [Paris 1881), p. 14).
41
in public sales: these allow the world to know that they bought a Picasso or a
Warhol for a record price, and this makes their name (or that of their casinos)
famous. For such purchasers, auctions are a perfect playground, where all the
«right» people can admire them, and where they may even be filmed by TV re-
porters. Together with the work of art, one acquires publicity and glory. Over fifty
years after it occurred, the epic battle between Basile Goulandris (1913-1994)
and Eugenia Niarchos (1927-1970) over a painting by Gauguin (1848-1903) has
not been forgotten53. They, at least, were actual art lovers. Some buyers instead
seem to acquire art solely with the goal of acquiring social status - for example,
those South American collectors who used to keep the Sotheby's label on the
frame of their paintings54. The «trophy buyers» want to buy the best, or at least the
costliest: William Randolph Hearst (1863-1951) once bought a carpet for S 40,000
because it had been advertised as the most expensive in the world*. And it is only
when he noticed the price that lie had paid ($ 10,000) that John Pierpont Morgan
(1837-1913) realised that for about a year he had been sitting in his library facing
a bronze sculpture attributed to Michelangelo (1475-1564)56! Many collectors,
by contrast, are bargain-hunters: auctions always give hope, and buyers dream
of underpaying. Unnoticed bargains can be found thanks to the large number of
objects offered for sale at auctions. But if experts can miss a precious piece, buy-
ers can also be fooled by a not-so-interesting one. Mistakes and poor cataloguing
include the table signed by «the famous French cabinet-maker Assnaty (the
ownership mark of the French National Assembly)57, and the painting "attribut-
ed to a still-unknown artist***. If the auctioneer finds naive customers, sellers
may sell their property for more than it is worth, something unlikely to happen
in retail. Upset by the extravagance of bibliophile monks511, Bernard of Clairvaux
(1090-1153) speculated about the collector's motivation(s). More interesting
than the over-quoted psychoanalytic explanat ion, that collecting is part of an anal-
retentive process1*, is the theory that collectors are well aware that «we are but
dust and shadow*61: the book dealer Hans Peter Kraus (1907-1988) declared that
«A Kraus book will be a Kraus book forever*™. Through the provenance that
they bestow on works of art, collectors may well be trying to reach immortality.
Religious faith in relics can transform itself into the collecting of relics, which
leads naturally to collecting without faith. The penis of Bartholomew the Apostle
was long venerated63; that of Napoleon (1769-1821) was offered for sale not so
long ago64. Apparently, John F. Kennedy (US president 1961 -1963) used to keep in
his desk some hairs that had belonged to a horse of Napoleon'^. The link bet ween
auctions and relics was recently highlighted when a piece of burnt toast sold on
Ebay for a high price, because it seemed to show the face of the Virgin Mary"'.
53 Margaret Thompson Blddie sale,
14 June 1957, Galerie Charpen-
tier in Paris. Cf. R. Mohjn, Le
marche de la peinture en France
(Paris 1967), p. 204, n. 10, and
Rhedb (n. 47), pp. 187-190
64 Lvltt (n. 7). p. 304.
55 P. Bit*. To have and lo hold. An
intimate history of collectors
and collecting (London 2003).
p. 134.
56 Bum (n. 55). p. 126.
57 J. Helft. Vive la Chine (Paris
1955): -Lu dans un catalogue
de vente americain: -Table a
Jeu en acajou, signee du c£lebre
eberriste francais Assnat». En
retournant La table, je vis en cf-
fet qu'elle portait la marque au
feu de 1'Assemblee Nationalc-.
58 P. )■/■■■. Les Balades dans Paris
(Paris 1894): -Altribu* aun
auteur )usqu'ici demeurd in-
connu-.
59 Bernard or Clairvaux, Apologia
ad GuUlelmum, Patrologiae
Cursus Complcius (Pahs
1884-1894). vol. 182. pp. 91
sqq. (Blow (n. 55), p. 19).
60 This idea was developed by the
psychoanalyst Marie Bonaparte.
Cf. D. Wmcr/TT, L'enfant et sa
famille (Paris 1971). p. 45. and
O. Fcs-Kinx, La thcorie psych-
analitique des nevroses (Paris
1963). p. 346.
61 The vanltas paintings remind us
that pulvls ft umbra sumus.
62 W. v • >«. Le collec-
tionneur: anatomic d'unc
passion (Paris 1996). p. 164.
63 J.A.S. Collin i* Plancy. Die-
lionnaire critique des reliques et
des Images miraculeuses (Paris
1821).
64 Omnia Omnibus llbique (-all
Things for All People, Eve-
rywhere") is the motto of
Harrod's, but (he privilege of
offering really anything for sale
is the auctioneer's. Christie's
offered indeed, on 29 October
1969, -a small dried-up object,
genteelly described as a mum-
mified tendon, taken from his
body during the post-mortem-,
but Napoleon's penis failed to
reach its reserve, stopping at
S 14,000 in the room (Bum
In. 56), p. 139).
65 P. Bocssel. Des reliques et de
leur bon usage (Paris 1971),
p. 236.
66 It sold in 2004 to GoldenPalace.
com for $ 28,000.
4;.
67 Lucun, III, Remarks Addressed
to an llllierale Book-fancier.
68 Skmwa. De tranquillilate animi
(Bowum |n. 41L pp. 64-65).
69 The New York Times. 24 Janu-
ary 1987.
70 L. Tomans. Das GMck.zu
linden. Die UNI, zu ze«en, Die
Zeit, 28 May 1993 (quoted in
Blou |n. 55|, p. 137).
.71 C.W. Smtth. Auctions. The social
const ruction of value (New
York/London 1989), p. xii.
72 Bonnaite |n. 41], PP. 83-86.
73 M.-T. AlXMB, The Almoneda:
the second-hand art market
in Spain. Auctions, agents and
dealers. The mechanisms of the
art market 1660-1830 (Oxford
2007), pp. 36-37.
74 K Hasxeu., La Norme et le capri-
ce (Pahs 1993), p. 152. n. 433.
75 Bonnafe identified an average
of forty-two auctions a year in
Paris between 1776 and 1785.
76 The sale had only 1132 lots,
which could easily be sold in a
day in a modem auction.
77 The record seems to be held
by the Bibliotheca Phillipplca,
formed by Sir Thomas Phillips
(1792-1872). which started to
be auctioned by Sotheby's in
1886, and was still being auc-
tioned in the 1980s, but this was
to be expected of a collector
who aimed to have a copy of
every book ever printed. In fact,
the dispersal came to an end
only in 2003, since H. P. Kraus
had bought the remainder of the
library
78 «A day of fashion-, 24 August
1813. text by W.T. Parke, sung
by C. Taylor at Vauxhall Gar-
dens.
79 We are grateful to Lynda McLc-
od for telling us Uiat the IVince
of Wales purchased Sevres
porcelain from the Royal ma-
Buying at auction is almost a supernatural experience, because the purchaser
acquires a lineage by automatically becoming part of the human chain of the work's
previous owners. Lucian (c. AD 125 - after AD 180) ridiculed the collectors who
had bought, items such as the lamp of Epictetus"7; a wooden table sold for 1.2
million sestertii in the auction of the Numidian king Juba (reigned 60-46 BC),
whilst a table that had been owned by Cethegus sold for 1.4 million1^. By grouping
a collection in a permanent catalogue, an auction highlights the collector's «work»
of selection. An object that comes from a «named» collection is more expensive,
as if its interest was confirmed by having been chosen by the previous owner,
or as if the new purchaser were also buying a privileged and private link with
the former collector. Forced by debts to auction some goods, the wife of John
Connally (1917-1993) declared in 1987 that «There's a story behind almost every-
one of the 1,100 items you see here. It's more than giving away a physical item.
It's giving away a part of what we are»6fl. Such items carry a history with them,
enabling a collector to feel close to his predecessors, people whom he may have
admired or respected. This explains the seduction of memorabilia auctions. «A
key is in > h uiger a key if it belonged to tlie Bastille. A knitting needle is an object
with a special aura if Marie Antoinette made it rattle, and a shaving kit will evoke
horrible associations if it was once owned by Danton*70.
«Whatever else auctions are, they are normally good fun»T1. An auction can be
considered as a «show» for the upper classes: when the estate of Claude Goufder
(1510-1570) was sold in 1572, many aristocrats attended the event, including
Catherine de' Medici (1519-1589) and the French King's brother72. Similarly,
not long before that, in 1559, the estate of the Holy Roman Emperor Charles V
(1500-1558) was auctioned in Valladolid and in Madrid, and «it wasn't just an
auction, it was an event - a feeding frenzy: it attracted wealthy and humble, young
and old, the curious and the celebrity-seekers*73. Francis Haskell (1928-2000)74
described auctions as acting like modern temporary exhibitions - and one knows
how popular these are! In the eighteenth century, Parisians could attend one
auction every day75; they were numerous and lasted a long time. The auction of
the Duke of Tallard required 33 sales spread over almost 2 months in 175670, that
of the Prince of Conti lasted 45 days in 177777. In December 1782, the curiosos
spent a month viewing the sale of the Duke of Avimont, which clearly illustrates
the «social» aspect of auctions, a place where one can meet and be seen - as
the Champs-Elyse'es would be in the nineteenth-century, or the races in the
twentieth. The auction rooms became part of an itinerary including the Court
and the theatre. An 1813 print described A day offashion as starting with «In
the morning, drop in at Christies*7*, where the Prince of Wales (King George IV,
reigned 1820-1830) was well known to attend auctions in person79. An art dealer
wrote in 1786 that «one shouldn't be surprised by the many people that attend
auctions, because they are a show, they are exciting*80. Auctioneers try to create
an attraction and the auction room sometimes becomes a circus - some consider
nufactory on 16 March 1790,
and (through Lord Varmouth)
The Shipbuilder and his wife by
Rembrandt on 12 June 1811.
80 F.-C. Jocllai*. Reflexions sur
la peinture et la gravtire (Metz
1786), quoted in Bowajte
|n. 411. P- 117: -11 no faut pas
s'etonner, si les ventes attirent
uiie graiHle affluence de monde;
elles font spectacle |...|; elles
excitent I'altenlion J„>.
43
those who leave bids and do not attend to be ridiculous and to miss the point"1.
Alfred Taubman (b. 1924), owner of Sol heby's, declared once, «(iod help us if we
ever lake the theatre out of the auction business. It would be an awfully boring
world*^. It is no surprise that that the sale of the made-to-measure furniture of
the French dwarf Delphin in the 1930s was very successful*1. When the writer
Andre Breton (1896-1966) first visited the Hotel Drouot, he commented: -how
entertaining, all those objects! »■*.
One cannot conclude without evoking the link between auction and death: all
is dust and goes back to dust™, and auctioneers obtain their st<x:k from death,
divorce and debt. Whilst attending an taction, one may be hurt if a badly hung
painting falls off the wall or an antique chair breaks. Emotion may kill you there,
and indeed a collector died of a heart attack after successfully acquiring the coin
he wanted*. Buyers can even risk excommunication, and therefore being affected
by the auction even after their own death: such would have been the case with
the bidders (there were none!) at the estate of a religious community, sold after
its closure by order of the French Republic*7!
The nature of what is sold at auction is a reflection of society: war or peace,
wealth or economic crisis, people's interests, etc. Auctions started by selling
women, then war loot (i.e. objects), then specialized items for cabinets of curiosity,
and finally fine art. From an initial utilitarian function, auctions have become
suppliers of pure luxury. This may not last, and electronic auctions are witnessing
a surge in the purchase and collecting of objects. This essay has focused on the
important sales, and the important buyers. Obviously, these are just the tip of
the iceberg - the visible part of t he auct ion world. But t hey offer lessons that can
be applied to most sales and buyers. Not much art is yet sold over the internet,
which functions rather like everyday provincial sales88.
I have tried to present some of the reasons why buyers go to auction, none of
which seem out-of-date. There is a trend for auctions to concentrate on high-value
items: eighteenth-century auctioneers preferred to focus on art, and similarly
Christie's has recently closed its collectables departments in London. However,
there are still general (mixed) sales, in which just anything can l>e (bund, and
this is what seems most to seduce and attract buyers. Buying at auction is about
business; but it is also a lifestyle, and an art.
Photographic credits:
Photo: NAC auction 38, lot 92.
Hadrien Rambach
34 Campden Hill Towers
112Nolling Hill Gate
London Wll 3QW
coitiadvisor@yahoo.co.uk
81 Ouuiiu. in. L'HotPldes
comnxUsaires-prise urs (Paris
1867): -Le colWttonneur qui
cicmiu* commission et n achetc
|ms luimeme n-sscmt»le a cet
Anglais qui. ayaM note but son
< alei>m la vue ilc l*ans du Itaut
du I'aiillKSm >• ftt monter son
domestlque.
82 SuiKtayBiisinesa Post. 28 April
2002
83 This recalls an anecdote related
by Punv Saturate lustoOa.
XXXIV 8 A shouter called
TTieoius had united in cm** single
lot a magnificent bronze can-
delabrum and an uftty. hunch-
backed slave called Clcsippus
The courtesan (jegaiua bought
Ihe whole for the astonishing
amount of 60,000 sestertii,
before exhibiting both the
candelabra and Ihe naked slave
during an inuHirtant banquet
She eventually look the slave as
lover, and he created a cult of
the candelabra (the source of
his wealth) when he inherited
her estate
84 Rf«cs |n 471. p 136 ■Comme
lout cets est drvertisaant. Lanl
dobjeu.'-
85 King James Bible, Cenetts. 3 19
• In the sweat of thy face shall
thou eat bread, till Hum return
unto the groutHl. for out of It
wast thou taken: for dust thou
art, and unto dust shall Ihou
return- Even William Randolph
11 ears! (1863-1951) had to see
his collections return to auction
86 Dominique Vlvant I>enon
(1747-1825) died of • cold he
contracted at a sale (Bum
|n 551. p. 120) And Georges
Andrieux. a book expert In Pa-
ra, dted barely a few hours after
selling a library of incunabulae
87 The threat proved successful,
and then* m no bidders at
Ihe sale of the I 'ongregalion
des Peres du SacnMVinir dc
Betharram, on 29 March 1880
(Diiret-RiWHi (n. 9), p. 29).
88 The most expensive Item sold
on eBay to date, at S 4 9 million,
is a private Jet
SchweizerMunzblatter
Gazette numismatique Suisse • Gazzetta numismatica svizzera
Rambach: Collectors at auction • Richard
Ralite: Monnayage des Eduens • Ackermann:
Abschlag eines Munzstempels auf Birkenbast •
Besprechungen • Ausstellungen
uni 2010 / Heft 238
Inhalt - Table des matieres - Sommario
35 Hadrien Ranibaeh:
Collectors at auction, auctions for collectors
47 Jean-Claude Richard Ralite:
Lr monnayagc des Kduens a propos d'un statere d'or decouvert a Tarascon
(Bouches-du-Rhone)
51 Rahel C. Ackermann:
Ein Fund aus dein Schloss Haldenstein: Kin Abschlag eines Munzstcmpels des
Thomas I. von Schauenstein auf Birkenbast
57 Besprechungen
62 Ausstellungen
Jahrgan«60 2010
Juni 2010 Heft 238
ISSN 0016-5565
Schweizer Miinzblatter
Gazette numismatique Suisse
Gazzetta numismatica svizzera
•
Mitglicder der Rcdaklions-
kommission mid Richtlinicn
fur Autor/innen sieho unter:
WWW. numisuisso.org
Erscheint viertohahrlich.
Herausgegeben von dor
Schweizerischen Numismati'
sohen Oeselisehaft (SNG)
Redaktion:
Dr. Rucdi Kuuzmaiin und
lie. phil. Daniel Sehmutz
Mugiicd (Mr Schw»i/enich»n Akademie
at< Geistcs- und Soxulwiixnschtften
www.Mgw.ch
I'our la liste des membres dc
la commission do redaction ot
les direct ivrs pour les autours, voir
ci-dossous:
www. numisiusM-.org
Reviie trimeslrielle.
PuMMfl par la Soci£t£ suisse
de numismalKiue (SSN)
Korrespondenzadresse:
Bernisches Historisches Museum
MUnzkabinett
Helvetiaplatz 5, CH-3000 Bom 6
daniel.schmutz<*bhn».ch
Ciedniekt mil Untcrstiitzung
der Schweizerischen
Akadcmic der I ieistos- und
Sozialwissenscliaflen (SAGW )
Per la lisla dei membri di
redazione e lo direttive |mt
i autori vodasi sotto:
www. numisuisse.org
Rivista trimeslrielle.
Pubhlicato dalla Sooieta
svizzera di numismatica (SSN)
Administration:
SNG
Industriostrasso 37,
CH-3178 Bosingen.
administratioiifarumiisuissr di
Herstellung:
Rub Grai-I.chmann AG,
Druckerci/Verlag/Ncuc Million,
Postfach, CH-3001 Bom,
www.mbmedia ch
Europa
Europe
Europa
(l)rige iJinder
Autres Pays
Altri paesi
Einzelmitglied / membre individuel / membro porsonale CHF 110.-
.lugeiidmitglied < 30 Jahre / membro jeunesso < 30 ans / membro gioventu < 30 anni CHF 50.-
Gonnermitglied / membre mecerie / membro mecenate CHF 200.-
Mitgliedscliaft auf Lol>ciLszoil / membre a vie / membro a vita CHF 2500.-
CHF 120.-
CHF 60-
CHF 200-
CHF 2500-
CHF 130-
CHF 70.-
CHF 200-
CHF2500-
Die Mitglieder der SNG ertialten gratis: Schweizer Munzblattcr und Schweizoriseho Numismatische Rundscliau.
Les membres de la SSN recoivent gratuitemont la (iazette nutmsmati<iiie suisse el la Revue suisse de numismatique.
1 membri della SSN ricevono gratuitameiite: (iazzetta numismatica svizzera e Rivista svizzera di numismatica.
UmKhlagbild: Abschlag eines Haldensteiner Munzstempels auf Birkenbast (vgl. S. 51 H.).