Rob followed the research interests: Sport Marketing, Event marketing, Marketing Strategy, Online Marketing, Data Mining... (13 more) Sport Marketing, Event marketing, Marketing Strategy, Online Marketing, Data Mining, Web analytics, Conjoint Analysis, Focus Groups, Marketing Research, Market Research, CRM, Services Marketing, Branding, Consumer behavior, Branding, Viral internet marketing, Internet Marketing, Relationship Marketing, E Marketing, Social Marketing, and Marketing
Primary
Primary
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- Branding
- Branding, Marketing, Research Methods
- CRM, Services Marketing, Branding, Consumer behavior
- Conjoint Analysis
- Data Mining
- E Marketing
- Event marketing
- Focus Groups
- Internet Marketing
- Market Research
- Marketing
- Marketing Research
- Marketing Strategy
- Online Marketing
- Relationship Marketing
- Social Marketing
- Sport Marketing
- Viral internet marketing
- Web analytics
This pivotal role will lead the development in this field of knowledge at and assist in formulating the strategic direction of the discipline.
Griffith University

